the future of advertising

One of the biggest reasons people buy so much, and are so discontent with their lives, is advertising. Advertising creates false needs — all of a sudden we need an iPhone or a new car or a diamond ring, just because an advertiser put the need in our heads. What is advertising? It’s a company […]

minimal web

A website with the main purpose of having people read content would best serve its readers with almost nothing else but what’s needed for the reading experience. Strip a site of all its distraction, cruft, gimmicks, promotions, advertising, social sharing and more … and all you have is the pure reading experience. A minimalist website. […]